Start an AEO Industry Index

Internal

Your personal code

Use your own code, not a shared one. Whoever's code starts an index gets credit for the account, so this is what the leaderboard runs on.

Question 1 of 6

What is this an index of?

The boundary matters more than the name. It is what stops us measuring an adjacent market by accident, so say what is excluded too.

Category One line: what counts, and what does not

Question 2 of 6

One company URL in this category

Any representative player. This is the seed for everything we derive: the vocabulary, the competitive set, and which page types actually get cited. One is enough.

Website

Question 3 of 6

Client index, or neutral benchmark?

Neutral benchmarkReads as an objective leaderboard. The stronger asset if it goes public or is shown to more than one audience. Client indexHighlights one brand and gives it tailored recommendations.

Question 4 of 6

Geographic scope

This changes the prompt set materially, and it cannot be guessed from a domain.

National Regional Single metro

Question 5 of 6

What is this build for?

Sets the calls to action, whether it is gated, and whether it earns a card on the public index hub.

Question 6 of 6

Who gets the finished link?

Name Work email

Optional

Anything we would be wrong about if we guessed?

Optional. Competitors we would miss, sources buyers actually trust, a quirk of the category. Leave it blank if you are not sure: we derive all of this and treat anything here as a hint to verify, never as fact.

Review

Does this look right?

On submit this lands on a HubSpot contact and emails the team. Nothing is collected or paid for until someone reviews it.

Done

Request sent.

The team has it. You will get the live link when the build is done.

Keep this for reference, or paste it into a session to start the build: